By SONIA LIVINGSTONE PETER LUNT AND LAURA MILLER
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Extra info for Citizens, consumers and the citizenconsumer: articulating the citizen interest in media and communications regulation
More typically, however, preventive procedures for redefining interpersonal assumptions counteract these disruptive events, especially when cooperative individuals participate in an interaction. Nevertheless, should an individual be deeply involved in or identified with a particular role he is trying to project, a disruptive interaction may seriously discredit his self-conception (Goffman, 1959). This becomes an increasing possibility with the onset of aging. Power in Interaction A fundamental component of social interaction is its power relations.
Research has shown that increases in feedback between communicators performing a task result in both more successful communication and greater confidence of subjects in their success. , 1968). In less structured situations, however, interpersonal feedback is often ambiguous. It may indicate error on the part of the speaker in, for example, his estimate of the capacities and needs of the listener, compliance with norms and assessment of the social context (Hulett, 1966a). In these cases, more continual feedback is necessary in order to facilitate mutual adjustment.
Males view their age s t a t u s in conjunction with their progress in the work environment (Neugarten, 1968b). Consequently, a t t i t u d e s toward personal aging differ. Females in general hold more negative stereotypes about aging (McTavish, 1971). This is due in part to the ambiguous position of the older woman who no longer has a family to c a r e for, nor a more feminine 'youthful' a p p e a r a n c e , but also to the s t e r e o t y p e s dominant in society. For example, one study found t h a t subjects evaluated t h e voices of older females significantly more negatively than those of older males and of younger females in t e r m s of hypothetical personality dispositions (Ryan & Capadano, 1978).
Citizens, consumers and the citizenconsumer: articulating the citizen interest in media and communications regulation by SONIA LIVINGSTONE PETER LUNT AND LAURA MILLER