By Denis McQuail, Peter Golding, Els De Bens

ISBN-10: 1412918324

ISBN-13: 9781412918329

ISBN-10: 1412918332

ISBN-13: 9781412918336

ISBN-10: 1847878148

ISBN-13: 9781847878144

This fascinating selection of papers represents the various most interesting communications learn released over the past decade. To mark the 20 th anniversary of the eu magazine of verbal exchange, a number one foreign magazine, the editors have chosen 21 papers, all of which make major and helpful interventions within the box of media and communications. the quantity is prefaced with an creation by way of the editors and should be a important examine textual content for students during this box.

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This interesting choice of papers represents a number of the best communications examine released over the past decade. To mark the 20 th anniversary of the ecu magazine of verbal exchange, a number one overseas magazine, the editors have chosen 21 papers, all of which make major and helpful interventions within the box of media and communications.

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Combining the real with the ideal, it produces something of an ideal type that stretches beyond what the evidence will show. Being both ‘real and sacred, the myth becomes exemplar, and consequently repeatable, for it serves as a model, and by the same token as a justification, for all human actions’ (Eliade, 1968: 23). By guiding decisions and justifying events, myths help to structure our sense of belonging to a particular culture, to the ‘our’ world that is also the ‘whole world’. It is the all-inclusive spatiality and explanatory aspects of myths that make them so appropriate for this study.

1984) International Image Markets: In Search of an Alternative Perspective. London: Comedia. Mowlana. H. (1986) Global Information and World Communication. New York and London: Longman. Nordenstreng, K. I. Schiller (eds) (1979) National Sovereignty and International Communication. Norwood, NJ: Ablex. Nordenstreng, K. and T. Varis (1974) ‘Television Traffic – a One-way Street? A Survey and Analysis of the International Flow of Television Programme Material’, Reports and Papers on Mass Communication, 70.

Lealand, G. (1984) American Television Programmes on British Screens. London: Broadcasting Research Unit. Lee, C-C. (1980) Media Imperialism Reconsidered. The Homogenizing of Television Culture. Beverly Hills: Sage. Many Voices One World (1980) Paris/London/New York: UNESCO/Kogan Page/Unipub. Mattelart, A. (1976) ‘Cultural Imperialism in the Multinational’s Age’, Instant Research on Peace and Violence 6(4): 160–74. Mattelart, A. (1979) Multinational Corporations and the Control of Culture. The Ideological Apparatuses of Imperalism.

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Communication Theory and Research (European Journal of Communication) by Denis McQuail, Peter Golding, Els De Bens


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